Digital Marketing Overview


What is Marketing?

Definition
• Marketing is actually your message to the people u want to reach to.
• The action or business of promoting and selling products or services to including market research and advertising.
• Marketing is the activity to connect the product with customers.
• Marketing:”to create develop, grow, maintain, defend, and own markets”.
• Marketing is the process of raising the standard of living.by identifying existing problems and unsatisfied needs of people and then satisfying that needs with products that deliver value to the customers.
• Marketing is actually thinking about the business in terms of customer needs and their satisfaction.
• Marketing is the process of identification, selection, and development of the product.

Example –

New Apple products are developed to include applications and system, are a set of different prices depending on how much capability the customer desires and are sold in places where other apple products are sold.

 

 

What is digital marketing?

Definition
  • When communication is done through digital devices like mobiles, tablets, and desktop its called digital marketing.
  • Digital marketing is the marketing products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising, and any other digital medium.
  • It facilitates many to many communication due to the high level of connectivity and is usually executed to promote products or services in timely.

 

Digital  marketing  process
  • Visibility
  • Bringing targeted traffic
  • Engagement
  • Conversions
  • Measurement
  • Retention
  • Recommendations
visibility
  • Visibility is reaching out to your potential customers and letting them know who you are.
  • Visibility is being present in front of your customers.
  • Visibility is let people know that you exist.

 

Bringing targeted traffic

 

  • Visibility results in traffic to our website, blogs, fan page, landing page etc.
  • But are we getting potential customers to our website or just traffic? 
Engagement
  • Engagement is making your visitors do some activities on your website.
  • Research and studies prove that out of all the visitors visiting our website,95% are not interested in buying our products and services.
  • Only 5% of the visitors are either looking for our website.
Measurement
  • Tracking measurement the performance of your online marketing activities.
  • Understanding behavior of traffic.
  • Performance of your web pages.
Retention
  • Retaining visitors
  • Retaining customers

Why digital marketing?

  • Digital marketing levels only playing fields.
  • Digital marketing is more cost effective than traditional marketing
  • Digital marketing deliver conversions
  • Digital marketing helps generate better revenues
  • Digital marketing facilities interaction with the targeted audience
  • Digital marketing caters to the mobile consumers
  • Digital marketing builds with brand reputation
  • Digital marketing provides better ROI for your marketing investment
  • Digital marketing earns people trust
  • Digital marketing entices people to take favorable action
  • Digital marketing makes you ready for the internet things
  • Digital marketing ensures the online business survival

Advantages of digital marketing

  • The main advantage of digital marketing is to reach a wide range of audience at a faster method as people spend a lot of their time searching the web.
  • It is the highly preferred choice as it is inexpensive to practice when opts to use the internet as a sales channel.
  • It offers level playing fields for all businesses whether they are small or big
  • The user can get information much more than they need by browsing the internet about the products they wish to purchase.
  • If we use the best strategy, we can get real-time results in digital marketing. With this kind of marketing, it becomes easy to get our visitors in conversions.
  • Through the internet, it is easy for companies to know on the spot if their campaign is working.
  • Nowadays everybody has their online presence. So the company can reach a wide audience through digital marketing and there are more chances of getting profitable results. 

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