Digital Marketing Overview

What is Marketing?

• Marketing is actually your message to the people u want to reach to.
• The action or business of promoting and selling products or services to including market research and advertising.
• Marketing is the activity to connect the product with customers.
• Marketing:”to create develop, grow, maintain, defend, and own markets”.
• Marketing is the process of raising the standard of identifying existing problems and unsatisfied needs of people and then satisfying that needs with products that deliver value to the customers.
• Marketing is actually thinking about the business in terms of customer needs and their satisfaction.
• Marketing is the process of identification, selection, and development of the product.

Example –

New Apple products are developed to include applications and system, are a set of different prices depending on how much capability the customer desires and are sold in places where other apple products are sold.



What is digital marketing?

  • When communication is done through digital devices like mobiles, tablets, and desktop its called digital marketing.
  • Digital marketing is the marketing products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising, and any other digital medium.
  • It facilitates many to many communication due to the high level of connectivity and is usually executed to promote products or services in timely.


Digital  marketing  process
  • Visibility
  • Bringing targeted traffic
  • Engagement
  • Conversions
  • Measurement
  • Retention
  • Recommendations
  • Visibility is reaching out to your potential customers and letting them know who you are.
  • Visibility is being present in front of your customers.
  • Visibility is let people know that you exist.


Bringing targeted traffic


  • Visibility results in traffic to our website, blogs, fan page, landing page etc.
  • But are we getting potential customers to our website or just traffic? 
  • Engagement is making your visitors do some activities on your website.
  • Research and studies prove that out of all the visitors visiting our website,95% are not interested in buying our products and services.
  • Only 5% of the visitors are either looking for our website.
  • Tracking measurement the performance of your online marketing activities.
  • Understanding behavior of traffic.
  • Performance of your web pages.
  • Retaining visitors
  • Retaining customers

Why digital marketing?

  • Digital marketing levels only playing fields.
  • Digital marketing is more cost effective than traditional marketing
  • Digital marketing deliver conversions
  • Digital marketing helps generate better revenues
  • Digital marketing facilities interaction with the targeted audience
  • Digital marketing caters to the mobile consumers
  • Digital marketing builds with brand reputation
  • Digital marketing provides better ROI for your marketing investment
  • Digital marketing earns people trust
  • Digital marketing entices people to take favorable action
  • Digital marketing makes you ready for the internet things
  • Digital marketing ensures the online business survival

Advantages of digital marketing

  • The main advantage of digital marketing is to reach a wide range of audience at a faster method as people spend a lot of their time searching the web.
  • It is the highly preferred choice as it is inexpensive to practice when opts to use the internet as a sales channel.
  • It offers level playing fields for all businesses whether they are small or big
  • The user can get information much more than they need by browsing the internet about the products they wish to purchase.
  • If we use the best strategy, we can get real-time results in digital marketing. With this kind of marketing, it becomes easy to get our visitors in conversions.
  • Through the internet, it is easy for companies to know on the spot if their campaign is working.
  • Nowadays everybody has their online presence. So the company can reach a wide audience through digital marketing and there are more chances of getting profitable results. 

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