Digital Marketing Strategy


Digital marketing strategy –

To deliver success there must be a consistent message in any and all activity. Creating a digital marketing strategy for the first time is often overwhelming, confusing and frustrating. With an endless number tools available and new platforms being created on what seems to be almost an hourly a basis the question for many businesses is ‘how do I get started?’

The term of digital marketing is used when talking about the future plan but what exactly is it and what should be its scope? You may know but others will not so its worth briefly scoping it out so your vision is clear. The vision of strategy should not be limited.

Digital marketing is a channel strategy for your brand which requires specific channel targeting, channel propositions and channel partners based on customer preferences integration between channel remains important.digital strategy has many similarities to the main part of traditional marketing strategy but its focus on managing the specific issues of digital strategies.

10 reasons why you do need a digital strategy
  • You are directionless.
  • You won’t know your online market share
  • Existing and start-up competitors will gain market share.
  • Existing and start-up competitors will gain market share.
  • You don’t have a powerful online value proposition.
  • You don’t know your online customers well enough.
  • You are not integrated.
  • Digital does not have enough people
  • You are wasting money and time through duplication.
  • You are not agile enough to catch up or stay ahead.
  • You are not optimizing.

 

Advantages
  • Digital Marketing is an effective communication aspect for the companies to target a large number of potential consumers at the same time.
  • Digital Marketing enables direct advertising and creates awareness about a product or brand.
  • Digital Marketing makes advertisements more accessible to the target customers at any time or any place.
  • Compliment your traditional marketing efforts with your digital
  • Compliment your digital marketing efforts with your traditional
  • Broadening of overall business potential and increase in exposure
  • Better PR and business relations
  • Better market research and analysis
  • More accurate tracking and monitoring of your efforts and campaigns
Disadvantages
  • Real-time customer complaints and feedback
  • Customer complaints and feedback visible and open to scrutiny from the public
  • Increased usage of business and personal resources to manage and control your social media campaign
  • Training and expertise necessary to manage social media to the optimum
  • Not enough ROI for the amount of risk and effort
  • Not enough knowledge to take the right steps and follow an optimized process
The elements to help develop marketing strategy are
  • Situation analysis means “where are we now?”
  • Objectives mean “where do we want to be?”
  • Strategy means “how do we get there?”
  • Tactics define the usage of tactical digital communication tools
  • Actions refer to action plans, change management and project management.
  • Control looks at keeping plans on track against the target

 

Seven steps to digital marketing strategy
  • Define your approach to digital strategy
  • Understand your ecosystems
  • Define your future
  • Strategy: targeting
  • Strategy: proposition
  • Strategy: getting new customers
  • Strategy: keeping customers engaged and loyal.

Define your approach to digital strategy
  • Its based on happening in company’s marketplace.
  • Has a clear objective to achieve a vision for the future.
  • Gives clear strategic direction to achieve the objectives.
  • Has a method of tracking and review to keep the strategy on track when you are implementing it.

Understand your ecosystems
  • The dynamic interactions and dependencies between different digital media using different technology platform such as mobile.
  • These form the media option for reaching and interacting with online audiences.

Define your future
  • You should start with a simple way of looking at your future.
  • Mid long-term vision to help communicate the transformation needed in a larger organization.
  • Top level broad goals to show how the business can benefit from digital channels.
  • Specific smart objectives to give clear direction and commercial targets.
  • Key performance indicators to check you are on track

Strategy: targeting
  • Overall targeting approaches
  • Owned media targeting approaches.
  • Paid media option for targeting through different media channels.
  • Earned media targeting options.
Strategy: propositions
  • First, you can think about how you communicate to core features of your brand and in particular what makes you different?
  • You should take a channel based view of your propositions and communicate what your channel offer to your own channels.
  • You can encourage visitors to start and using your website, social network presence, email communication mobile site and app.
Strategy: getting new customers
  • In this step, we look at how to get sales from new customers from reaching them and converting them to the customers.
  • To gain new customers online, its helpful think about the many and various method available to reach customers.
Strategy: keeping customers engaged and loyal.
  • Engaging with existing customers is also one of the biggest challenges in online marketing.
  • To get this part to your online marketing right to need a strong brand.
  • So you have to work out which aspects of your brand encourage locality from your audience.

Benefits
  • puts the consumer in control.
  • provides convenience
  • increase satisfaction
  • drives brand loyalty
  • reduces the selling cycle
  • reduces the cost of sales
  • build your brand
  • provides the targeted result
  • it is measurable cost effective

 


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