E-commerce Marketing


What is e-commerce marketing?

E-commerce or electronic commerce is a process of buying, selling, transferring or exchanging products, services, and information via electronic networks and computers.

 

Types of E-commerce

  • B2B
  • B2C
  • C2C

B2B

  • B2B stand for business to business.
  • Companies doing business to each other
Example:-

Manufacture selling to wholesaler wholesales selling to retailers.

B2C

  • B2C stand for business to consumers.
  • Companies sells their goods or services online to consumers.
Example:-

Amazon, Flipcart, Snapdeal etc.

C2C

  • C2C stand for consumer to consumer.
  • Consumers sells their goods/services to other online
  • Business model helps consumers to sell their assets like property,car,bike,tv or rent a room etc.
Example:-

OLX, Quicker etc.

Advantages of E-commerce

  • Faster buying
  • Buying/selling 24/7
  • More reach to consumer, there is no theoretical geographic services.
  • No needs of physical company set-ups.
  • Easy to start and manage business.

Disadvantages of E-commerce

  • No one can buy during a site crash.
  • Customers can not try before they buy
  • Ecommerce is highly competitive
  • Customers can be impatient
  • You need to ship your products.
  • Physical retail is still more popular despite decline.

4 Traps to avoid when building your E-commerce project

  1. Analyzing your offers potential.
  2. Not analyzing your target market.
  3. Not investing your projects.
  4. Choosing your developer too quickly.

Ecommerce Platform

  • Not always necessary
  • Payment processor
  • Free and paid
  • OS commerce
  • Shopify
  • Marchats

Benefits to customer for E-commerce

  • 24/7 available
  • More options
  • Fast delivery
  • Instant informatory
  • Lower prices
  • Leaver reviews

Challenges of E-commerce

  • The growth of ecommerce volumes in India is attracting the attention of players around the globe.
  • India, the second most populous country in the world, is home to 1.2 billion people.
  • To put that number into perspective, consider this: the combined populations of Germany, UK, France, Italy, Netherlands, Belgium, and Greece equal one-fourth the population of India alone!
  • Despite lower per-capita purchasing power, this still makes India one of the most attractive emerging markets for ecommerce.

Strategy

  • Ecommerce is  growing , mobile  category is multiples  devices scale through social sharing.
  • Mobile commerce 2nd fastest audience growth.
  • The use of social strategies to anticipate, personalize and energize and shopping experience.
  • Ecommerce uses the internet to connect with the rest of the world.
  • Ecommerce requires the website that can represent a business.
  • Ecommerce includes transaction .
  • Ecommerce sales of goods and services when an order is placed by the buyer or price and items of sale.
  • Target marketing use the web there offers to rich market. the store is always open establish the better relationship with customers.
  • Low distributes cost of product.
  • Increased speed of market.

How to do E-commerce marketing:-

1- Planning a content marketing strategy

Every e-commerce business must have a plan to follow through. Make a note of what strategies are to be used in the near future to attract customers (blogs, infographics or videos).

2- Automated email marketing campaign

Email is still one of the best methods to send notifications and updates about any offers or discounts.

3- Diversification viral social media

E-commerce through social media is the best way to gauge choices and behavior of customers

4- Personalization strategy

If automated emails are used to notify customers and potential customers then make sure that their names are addressed.

5- Original content

Original content is a must in e-commerce marketing services. Original content will gain a larger response than unoriginal content.

 


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E-commerce Marketing

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