PPC Advertising and Google AdWords

What is PPC?

• PPC’s full form is Pay per click and it is also known as cost per click.
• In PPC advertising advertisers pay the publisher when the ad is clicked by the consumer.
• The most common form of PPC ads are displayed on search engine results pages (SERPs)

Why PPC Do?

  • Instant result
  • Total control over your campaign and your costs
  • Targeted
  • Pay only for performance
  • Timing

Step in PPC work

  • Website analysis
  • Keyword search
  • Campaign Structure
  • Campaign Management

Website Analysis

Website analysis is very useful before starting any PPC campaign on that website. It is important to make

sure that the website hasn’t got any problems

Irrelevant content.

Irrelevant keywords.

Navigation Problem.

Slow loading Speed.

Keyword search

There are Five Match types of keyword search

  • Broad Match
  • Exact Match
  • Phrase Match
  • Broad Match Modifier
  • Negative Keywords

There are three stages in PPC

  1. Planning: The choice of several alternatives of the best utilizing the available resources to achieve the desired objective.
  2. Operations: Performance in accordance with details set out in the production plan.
  3. Control: The monitoring of performance through a feedback by comparing the results achieved with planned targets so that performance can be improved.


Objective of PPC

  • To deliver goods in required quantities to customers in the required delivery schedule
  • To ensure maximum utilization of all resources
  • To ensure production quality products
  • To minimize the product throughput time (amount of time required for a product to pass through a manufacturing process)
  • To maintain optimum level inventory
  • To maintain flexibility in manufacturing operations
  • Coordinate between labor and machines and various supporting departments

Levels of PPC

Strategic Planning(Long range): It is the process of thinking through the organization’s mission and environment and setting a guide for future decisions and results. e.g. Technology forecasting and choice of appropriate technology for the long-range time horizon.

Tactical Planning(Intermediate Range): It is done over an intermediate term or medium range time horizon by middle-level management. These plans focus on aggregate products rather than individual products.

Operational Planning(Short Range ): It is done over a short-range time span developed by junior level management. It is the concern with a utilization of existing facilities rather than the creation of new facilities.


Benefits of PPC

  • PPC coordinates all the phases of production / Operating system
  • An efficient plan results in higher quality, better utilization of resources, reduced inventories, better customer services.
  • An efficient plan enables the firm to improve its sales turnover, market share, and profitability.


Limitations of PPC

  • PPC function is based on certain assumptions or forecasts of customer’s demand, Plant capacity, availability of materials etc
  • The employee may resist/oppose the change in production levels set as per production plans.
  • This process is time-consuming when we need to carry out routing and scheduling function for large products.
  • This function becomes difficult when environmental factors change rapidly.


Roles of PPC

There are a variety of production /operations management responsibilities

1.Product Design and Job & Process Design

2.Equipment Selection & replacement

3.Labor skills

5.Input material selection

6.Plant selection and layout

7.Scheduling steps of the plan

8.Implementing & controlling the schedule

9.Operating the production system


Scope of PPC

Production Planning and control encompasses the following areas:

  1. Materials
  2. Methods
  3. Machine & equipment
  4. Manpower
  5. Routing
  6. Estimating
  7. Loading & scheduling
  8. Dispatching
  9. Expediting


Principles of PPC

  1. Types of production determine the kind of production planning & control
  2. Number of parts involved in the product affects expenses of PPC
  3. Time is the common denominator for all scheduling activities
  4. Cost control should be a by-product of PPC function
  5. The size of the plant has relatively little to do with the type of PPC system needed
  6. The highest efficiency in production is obtained by manufacturing the required quantity of a product

Phases in PPC

  1. Planning Phases
  2. Pre-planning: Activity involves product planning & development, resource planning, Plant planning
  3. Active Planning: involves planning for quality
  4. Action Phase: Execution or implementation phase includes dispatching and progressing function
  5. Control Phase: Includes status Reporting Material control, Tool control, Quality control

Like it? Share with your friends!

0 points

Comments 0

Your email address will not be published. Required fields are marked *

PPC Advertising and Google AdWords

log in

Become a part of our community!

reset password

Back to
log in
Choose A Format
Personality quiz
Trivia quiz
Open List
Ranked List